Website SEO and Social Media
Founded in 1999, Beyond the Box is an award-winning retail training and field marketing company based in Hazel Grove, Stockport.
Wanting to get up to date with current trends, Beyond The Box were looking to build a targeted audience on Social Media to increase an awareness of their brand and ultimately drive traffic to their website.
Website SEO and Organic Search
““In the early stages, Keeley overhauled our website after an extensive SEO Audit, allowing us to be indexed more effectively by search engines and in return aid potential customers to find us with ease.” ”
All searches were found through organic search or direct url, Beyond The Box did not use paid advertising for results. There was a 90.8% increase in new visitors in the first six months.
Social Media Strategy
““After writing and implementing a social media strategy that sat in line with our business objectives, Keeley massively increased our presence on social media (Facebook and Twitter).””
It was agreed that organic social media activity would be the primary channel used to raise awareness and promote the brand. The body of the strategy was to build a targeted audience to generate awareness of the brand, closely followed by promoting engagements online that would lead to conversions and advocacy.
99,000 organic monthly impressions became a regular occurrence.
Content Creation and Additional Campaigns
Always looking to exceed expectation, a number of white papers were produced to cement trust and demonstrate brand authority. The following paper resulted in a contract with an international hair products distributor:
All content, from blogs to social media copy and visuals, was produced and managed by Sawdon Social Media.
“Keeley’s magnificent way with words, humour, and knowledge successfully drove traffic to our website. ”
